Look Confident In Your Brand Shoot

SAY CHEESE! YOU’RE GOING TO BE ON CAMERA!

If you’re anything like me when it comes to being in front of a camera, then you know the anxiety is real. I wasn’t a model and always preferred to be the one behind the camera. When it came time for my first brand shoot, it scared the crap out of me. Not only was I trying to capture my brand, which was my baby, but I also had to look comfortable doing it. My Chandler face had to go away like yesterday!

At some point, I must have done something right because I get asked quite a bit, “do you have any tips for taking a brand shoot?” After sitting down and reviewing my favorite photos, I decided to put together a list of my GO-TO’s when being in front of a camera. I hope these help you, too, and please feel free to reach out with questions! HOLY CRAP PLEASE SEND YOU YOUR OUTFIT IDEAS! I’M ALREADY EXCITED.



DO YOUR RESEARCH

Pinterest is my favorite place to explore and get ideas! Find photos that fit your brand and personality and then ask yourself, “how can I add myself to this?”

Think of it as a mood board for your shoot! Share these ideas with your photographer too, that way they get an idea of the energy and style you are looking to capture. I know for my brand I love messy palettes, bright colors, and for people to feel excited and welcomed! Which means I probably shouldn’t be in a dark room that’s closed off.

Once you get this part down you can focus on my favorite part, YOUR OUTFITS!

PICK OUTFITS THAT YOU FEEL CONFIDENT IN NOT WHAT YOU THINK YOU SHOULD WEAR

This was my biggest mistake in my first photoshoot. I wore a beautiful magnolia dress that I loved to wear but knew I couldn’t sit in certain positions without being worried that the ladies would slip out. To tell you the truth I don’t even know what I was going for with that dress. I just wanted to wear it. THIS WAS A BIG MISTAKE. As much as I loved that dress it was not best for the brand. It was great for a Sunday Brunch with the girls.

Find things that make you feel confident and then run them by your photographer to see if they think they will capture well on camera. I love patterns but sometimes a big pattern takes over my 5’ frame.

Have more than just one outfit! Have a selection of two or three things to pick from. Maybe one that fits your artsy style, one that fits your business style, and one that brings both of those into play… but don’t get stuck on this idea. Seriously pick what you feel confident in. If you want to wear a catsuit… Meow girl.

My go-to outfits you ask?

  • Platform boots, jeans, and a cute blouse.

  • Platform boots, shorts with tights, and an awesome shirt (band shirt, cats with bowties, you get the idea)

  • No shoes, cute shorts, and a t-shirt. Something that makes me feel like myself and if I can do the beach than YES because that is my happy place. Plus it’s always good to show your personality in the shoot. People want real.

  • a killer lipstick and glitter eyeshadow

 

HAVE FUN!

No one is going to believe in your brand if you don’t. HAVE FUN! SHOW YOUR PERSONALITY and put on your best outfit; YOUR SMILE! If you’re having fun then your audience will believe there is a party to attend! One thing I love to do is talk to my photographer or tell horrible dad jokes to get me out of that awkward feeling of being in front of a camera. Think of it as going to hang out with your audience and sharing your favorite thing!

 

KEEP MOVING!

It sounds weird but whatever you do DO NOT sit in the same position with your head slightly turned like they made you do in those horrible elementary photos. I noticed when I sit still for too long I begin to feel awkward. So I took a tip from a friend and that was to keep moving, and holy cow did that make all the difference. I’m not talking getting up and moving to a new spot.I’m talking about making small movements as your photographer snaps the camera. Maybe you are sitting down and moving your hand from your leg to playing with your hair. The point is to move. I love to give myself the 3 or 4-second rule. Don’t hold the same position for more than 4 seconds. Small gestures go A LONG WAY!

“PLAY WITH YOUR HAIR, TOSS IT, FEEL IT, OWN IT ” - JACK BLACK

 

PICK A PHOTOGRAPHER YOU TRUST

I have been so very lucky to have amazing photographers in all of my brand shoots. They have made me feel so comfortable that I snort-laugh which brings out my fat cheeks and dimples. That’s when you know I’m really excited (minus the snort). But really do your research and get to know them! If you have to get coffee with them beforehand then do that. Feeling confident in front of the camera means feeling confident with who is behind it.

You can find my favorite photographers here:

Shannon Jacobs

Tori Camera